Good Smile Day

What Is Good Smile Day?

November 25th is "Good Smile Day" (Ii Egao no Hi) in Japan. The date comes from a Japanese wordplay reading 1-1-2-5 as "ii nikkori," meaning "a nice big smile." It was established by Egao Co., Ltd., a health food company, and registered with the Japan Anniversary Association in 2017.

Smiles and Health in "Ii Nikkori"

Egao Co., Ltd. sells health foods such as black vinegar, blueberry, and green juice (aojiru) products. Taking "egao" (smile) from its own company name as a theme, it created this day to encourage people to think about smiles and health together.

• Origin of the date: Reading 11/25 as "ii (11) nikkori (25)"
• Established by: Egao Co., Ltd., a health food company
• Registration: Registered with the Japan Anniversary Association in 2017
• Message: "Smiling keeps you healthy, and being healthy keeps you smiling" -- aiming to bring smiles and health to Japan

A Smile Is Communication That Gets Through

A smile is one of the most familiar forms of communication, able to convey feelings without words. Even raising the corners of your mouth a little when you say hello can change how you come across. It needs no tools and costs nothing, so anyone can start today.

Tips for Marking This Day

• Greet people this morning with a slightly bigger smile than usual
• Share something that made you laugh recently with colleagues or family
• Look back through smiling photos on your phone
• Make time for a good laugh with a comedy show or favorite video

Start the Day with a Nice Big Smile

Smiles lift not only your own mood but also the people around you. November 25th is a day to make a point of sharing a "nice big smile" with those close to you.